When any new wedding photography business owner starts out there is sure to be a great deal of eagerness and this can cause some pointless purchases early on. One of those is stationary and marketing literature. It used to be the case that you needed glossy brochures, flyers, printed stationary, expensive business cards, portfolio carriers and big number of other leaflets such as price lists, booking forms, contracts etc.
If you were to walk into your local print shop they’d readily sell you all of this. They’d also charge you for designing graphics, letterheads and brochures. It is simple to spend thousands of pounds on this because you feel you’ve got to vie with the other large players in the market.
Fortunately , in the world of the global web, online marketing and with global access to cheap worldwide designers, a lot of this can be done from your own computer.
Firstly there’s no have to go to the local printers for anything. Buy prime quality paper online and ensure that your marketing material is produced on the same top of the range paper. Ensure envelopes match the style and quality of the paper.
Money saving tip: If you have a home printer (you’re a shutter-bug, right?). Then invest in an alternative, source ink system. Rather than using the inks supplied by the maker you can fasten a large ink reservoir of virtually matching ink. Don’t buy the replacement cartridges “they actually are cheap and nasty “go for a professional replacement system. It may cost a couple of hundred pounds, nonetheless it will save you thousands.
Producing logos, brochures flyers etc is straightforward. There and now numerous online sites where independent designers hang out “they make their living producing top of the range designs and they’re very inexpensive “you see their other work and how they’ve been ranked by their customers. Three great sites are: elance.com, fiver.com and oDesk.com
After you have your designs, you can do all of your printing from home, just when you need it “not have to purchase thousands of pages of letter-headed paper ‘just in case’.
Now business cards: In England there is a great online business card company called moo.com (yes truly) “they produce surprising cards which are idea for photographers as you can have a different image on each card “highly recommended”.
Pixcellence are UK wedding photographers. They are specialists in wedding photography London but also cover all the UK.
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